The Adur and Worthing councils in West Sussex are making a concerted effort to tighten gambling regulations, reflecting growing concerns about gambling-related harm. The proposed measures, including age verification policies, restrictions on credit facilities, and covert test purchasing, should create a safer gambling environment for local communities.
West Sussex Takes a Proactive Approach
A recent BBC report revealed that key components of the proposals include introducing Challenge 25 policies at all gambling premises. According to this measure, anyone appearing to be less than 25 years of age must show identification before engaging in gambling activities. Credit facilities will be prohibited in casinos and bingo halls.
ATMs will also face restrictions, requiring council oversight to approve their location. The councils also seek to enhance enforcement measures via undercover test purchasing to ensure adult gambling premises adhere strictly to age limits. Additionally, the staff of gambling premises will receive training on recognizing and addressing excessive gambling and addictive behavior in customers.
This initiative builds on findings from a recent Public Health England report, which estimated that 0.5% of the population are problem gamblers, while 3.8% are at risk of developing gambling-related issues. Another study by Ipsos revealed that the share of kids in Great Britain seen as problem gamblers has more than doubled in the last year, justifying the increased focus on age verification.
Evolving UK Regulations Prioritize Consumer Protection
The proposed changes align with broader updates from the UK Gambling Commission (UKGC), which announced new guidelines set to take effect by February 2025. These include reducing the intensity of online games, increasing consumer control over marketing communications, “light-touch” financial vulnerability checks, and enhancing age verification in physical venues.
GamCare, a leading gambling support charity, praised the councils for their proactive and future-orientated approach. However, the organization suggested further measures to enhance support for individuals already struggling with gambling harm. If adopted, these updates could make West Sussex a pioneer in consumer protection in the UK.
This commitment should include training frontline and primary care staff to recognize the signs of gambling harm and develop referral pathways to the National Gambling Helpline or local treatment providers.
GamCare statement
The proposed regulations will require approval from the full councils of Adur and Worthing, which will meet on 19 December and 17 December, respectively. If approved, these changes will mark a significant step toward reducing gambling-related harm in West Sussex while fostering a culture of responsible gambling.
