Thursday, February 13, 2025

BetMGM Touts Poker as Most Searched-For Online Casino Game

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This is the stipulation by a new brief report by BetMGM Senior Manager of Poker Marketing, who used Google Trend data for the period between January 1 and October 9, 2024, to get a better read of what the most searched-for casino game was.

Casino Poker Leads the Way in Searches in New Report

“Poker” was a surprising outcome, with the betting and gaming giant providing a graphic for each state in the United States with poker dominating the searches in the observed period. Slots were surprisingly non-dominant, with only nine jurisdictions in the country seeing slots as the most searched-for term.

Most searched casino games based on BetMGM's estimates

Slot machines, though, were easily the second most searched-for game in the United States, followed by blackjack, roulette and bingo, taking the next places.  A full breakdown of the search terms by state is available here:

Region Slots Poker Roulette Blackjack
Nevada 29% 44% 10% 17%
Mississippi 48% 35% 7% 10%
Arkansas 48% 35% 7% 10%
Oklahoma 46% 36% 8% 10%
Oregon 42% 39% 10% 9%
Alabama 48% 36% 7% 9%
Kansas 40% 40% 9% 11%
North Dakota 37% 39% 8% 16%
Louisiana 44% 36% 9% 11%
New York 38% 40% 11% 11%
Missouri 39% 42% 8% 11%
Wyoming 40% 42% 8% 11%
Arizona 34% 42% 10% 14%
Indiana 36% 46% 8% 10%
Washington DC 40% 38% 11% 11%
Minnesota 36% 45% 7% 12%
New Mexico 41% 36% 11% 12%
Wisconsin 36% 46% 7% 11%
Iowa 36% 44% 9% 11%
Kentucky 40% 41% 9% 10%
California 33% 43% 11% 13%
Illinois 34% 45% 10% 11%
Ohio 35% 44% 9% 12%
Virginia 36% 40% 12% 12%
Pennsylvania 34% 42% 11% 13%
Washington 33% 46% 10% 11%
Texas 33% 43% 12% 12%
South Dakota 29% 48% 9% 14%
West Virginia 36% 41% 11% 12%
Michigan 31% 44% 10% 15%
Tennessee 34% 46% 10% 10%
Georgia 33% 44% 11% 12%
Colorado 26% 49% 9% 16%
Alaska 30% 47% 11% 12%
Florida 29% 48% 11% 12%
Delaware 30% 45% 11% 14%
Nebraska 26% 52% 9% 13%
New Jersey 26% 47% 12% 15%
Rhode Island 25% 50% 11% 14%
Connecticut 25% 51% 10% 14%
Utah 27% 49% 11% 13%
Hawaii 30% 44% 11% 15%
New Hampshire 26% 49% 10% 15%
Maine 31% 45% 10% 14%
Montana 28% 50% 9% 13%
North Carolina 29% 47% 11% 13%
Idaho 28% 48% 11% 13%
Massachusetts 23% 52% 10% 15%
South Carolina 29% 50% 10% 11%
Maryland 27% 49% 11% 13%
Vermont 23% 57% 8% 12%

Commenting on these findings, BetMGM offered the following insight: “Poker is a part of US culture. From watching on TV to playing in home games, many people learn the game socially and, as the data shows, are searching for poker online. With the expansion of regulated online poker, BetMGM continues to offer another avenue to enjoy their favorite game.”

The data offers a good idea about changing consumer habits and partially explains why rivals, such as DraftKings, have recently launched their own dedicated player-versus-player poker solution as part of their casino portfolio.

While the non-casino poker vertical has mostly huffed and puffed, struggling to elicit sufficient interest to justify more rapid expansion, it seems that the online casino poker sector has been doing very well all the same.

The District of Columbia interestingly saw bingo as its most searched-for bingo, and Nevada saw players search the most for poker, roulette, and blackjack, BetMGM’s report shared via an email revealed.

Casino Poker Trumps Regular Poker Gameplay

The report also suggested that states such as Mississippi, Oklahoma, Arkansas, Kansas, Alabama, and Louisiana saw many searches for slot games, with the accompanying analysis suggesting that the presence of land-based casinos has incentivized people to look for slots online as well.

However, this would still fail to explain why other states, which are equally loaded with land-based casinos, have poker as a more popular searched-for term based on the Google Trend data over the surveyed period.

Earlier this month, BetMGM reported that it continues to reap strong benefits from the sports betting and iGaming market. BetMGM runs its fully-fledged poker solution in both Pennsylvania, New Jersey, Michigan, and West Virginia.

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