BVGroup announced Wednesday that its flagship brand in Canada, BetVictor, signed a new agreement with Tracy McGrady, the seven-time NBA All-Star and basketball legend. The freshly minted agreement sees the iconic player become the brand’s new Safer Gambling Ambassador in Canada.
Holding this important role, McGrady will help promote safer gambling. BetVictor is recognized for its leadership position in Canada’s regulated market and offers a range of responsible gambling tools. With the NBA icon aboard, the brand will strengthen the promotion of its responsible gaming tools and services, encouraging more customers to enjoy gambling activities responsibly.
BetVictor’s responsible gaming tools are available for both online casino games and its sports betting offering. Ultimately, they help customers of the brand across Canada better control their gambling activities.
The Deal with the Iconic NBA Player, a Perfect Fit for BetVictor
Brent Almeida, BVGroup’s CCO, shared his excitement about the new collaboration with McGrady. He revealed that it is delighting to see the iconic player help promote responsible gambling with BetVictor. “Tracy is a perfect role model, with an amazing career across 16 seasons in the NBA. Aligning with him is a perfect fit for the BetVictor brand,” added Almeida.
“We are thrilled to have signed Tracy McGrady to BetVictor to promote Safer Gambling.“
Brent Almeida, CCO of BVGroup
Equally as excited was McGrady, who revealed that it is thrilling to become the new Safer Gambling Ambassador for BetVictor in Canada. The iconic NBA player spoke about the importance of responsible gambling, adding that he would be delighted to encourage BetVictor’s customers across Canada to use responsible gaming tools.
“Safer gambling is an important issue across Canada, and I look forward to helping to promote this message alongside BetVictor to encourage Canadian customers to bet and play safely and responsibly.“
Tracy McGrady, Safer Gambling Ambassador for BetVictor in Canada
The seven-time NBA All-Star has had a colorful career spanning 16 years in basketball. He is a recognizable player who has been a part of the Orlando Magic, Toronto Raptors, New York Knicks, Houston Rockets, Atlanta Hawks and Detroit Pistons.
Nicknamed T-Mac, McGrady was also a part of the San Antonio Spurs and he was inducted into the Naismith Memorial Basketball Hall of Fame in 2017. Undoubtedly, his fame will help him reach and encourage more bettors and online gamblers to engage responsibly and play safely.
