Wednesday, November 6, 2024

Delano Las Vegas to be Rebranded • This Week in Gambling


MGM Resorts has announced plans to rebrand Delano Las Vegas before the end of this year. The 43 story tower on the south end of the Strip will be renamed W Las Vegas. However, this is not the first name change for the building. It was originally known as THEhotel at Mandalay Bay before becoming Delano in 2014.

The change from Delano Las Vegas to simply “W” is part of a significant collaboration between MGM and Marriott International, building on their long-term strategic licensing agreement established in July 2023. Steve Zanella, president of MGM Resorts operations, praised the partnership for exceeding expectations and creating new opportunities for luxury travel experiences.

“W Las Vegas, the latest hotel to come to life as part of our collaboration, will allow our guests to access a new luxury lifestyle experience recognized worldwide for its distinct personality, dynamic programming and elevated service culture,” Zanella said.

Since the launch of the MGM Collection with Marriott Bonvoy in March 2024, bookings have outpaced initial forecasts, benefiting both brands’ loyalty members. Marriott Bonvoy’s 200 million members can now redeem points at MGM Resorts properties, while MGM Rewards members enjoy similar advantages at Marriott’s extensive network of 9,000 locations.

Located on the Mandalay Bay campus, the change from Delano Las Vegas to the W is part of a broader portfolio of 12 MGM Collection properties on the Strip, which includes prestigious venues like the Bellagio, ARIA, and The Cosmopolitan. Additional plans for the 40 floor, 1,000 room property will be announced in the coming months.



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