Videoslots Ltd., a trailblazer in the online gaming industry since its inception in 2011, has officially rebranded as Immense Group. The new name shows how the company has transformed from a single-brand casino to a multi-brand, vibrant, globally recognized company ready for ambitious growth while delivering cutting-edge customer experiences.
New Name, Same Commitment to Excellence
Over the years, Videoslots expanded its portfolio to include five distinct consumer-facing brands: Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET. Rebranding to Immense Group highlights the company’s shifting strategic priorities, creating a unified corporate identity while unlocking the unique potential of all its successful brands.
The rebranding should also send a clear message to the broader gaming industry, solidifying the company’s position in the highly competitive and fast-evolving iGaming landscape. Despite this monumental change, Immense Group noted it would stay true to its innovative roots and customer-focused values, which allowed it to excel despite rising challenges.
Adopting the Immense Group name shows our ambition to keep evolving and paving the way for future growth for each individual brand.
Alexander Stevendahl, Videoslots CEO and co-founder
The new name, Immense, highlights the company’s commitment to excellence, innovation, and premium gaming experiences. Since this corporate rebranding is a behind-the-scenes evolution, customer-facing brands will remain unchanged, placing the player first and providing cutting-edge experiences while staying ahead of regulatory shifts.
Enhanced Leadership to Chart the Way Forward
This transition coincides with a change in leadership. Jesper Kärrbrink now stands at the helm of Immense Group AB, a newly established holding company based in Stockholm, Sweden. Kärrbrink brings over 20 years of leadership experience in the iGaming industry with key positions for Mr. Green Ltd., Svenska Spel, and Pariplay Ltd, granting him extensive knowledge of the sector’s intricacies.
Kärrbrink’s substantial expertise in navigating regulatory complexities and driving organizations to deliver exceptional results make him an invaluable addition to Immense Group’s management team. He was optimistic regarding the company’s prospects, drawing attention to its history of success. It is yet unclear whether Immense Group’s new corporate structure will result in additional management shifts.
With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter.
Jesper Kärrbrink, Immense Group CEO
This rebranding comes at a pivotal time for the company as it seeks to turn the page on recent regulatory challenges. Rebranding to Immense Group marks a new beginning, and the operator is optimistic it will be able to build a more responsible and innovative image while remaining well-placed to set new benchmarks within the iGaming industry through its innovations and responsibility.
